Smokies open team store in West Town Mall
A new stadium, new name and new city all add up to the same thing – everyone needs new gear.
The Knoxville Smokies have made it easier for fans to shop – and get holiday gifts – with a grand opening of the team’s retail store inside West Town Mall set for Nov. 23. The “GoTeez Locker Room” has been open at the stadium for years, and the new location will be called “GoTeez Locker Room West.”
The team played its last season in 2024 in Kodak and will debut April 15, 2025, at Covenant Health Park in East Knoxville on the edge of the Old City and downtown. A team store also be at the new stadium when it opens.
The Smokies partnered with Covenant Health at the West Town Mall store to create a round-up program where shoppers can round-up their total purchase to benefit the Thompson Cancer Survival Center Foundation, which is part of Covenant Health.
“We are thrilled to open up shop inside the West Town Mall,” Boyd Sports President Chris Allen said. “This store will give the Knoxville community an opportunity to see our new logos and get excited for the upcoming baseball season. The round-up program is something we are extremely excited to get going, as all the donations go towards those battling cancer here in East Tennessee.”
“The support of our community is key to Covenant Health’s success as a not-for-profit healthcare organization,” Covenant Health Vice President of Philanthropy Chip Bryant said. “We are grateful that the Knoxville Smokies have chosen to support our mission by contributing a portion of their merchandise sales to support the patients cared for by Covenant Health’s Thompson Cancer Survival Center. This donation will positively impact the lives of thousands of patients in East Tennessee fighting against cancer.”
The store is stocked with Knoxville Smokies’ official on-field caps and new novelties, merchandise, collectibles, trading cards and supplies. Shoppers also can learn more about the team’s move to the new ballpark and season ticket packages.
West Town Mall is located at 7600 Kingston Pike in Knoxville. The GoTeez shop is adjacent to the Apple Store, across from H&M, near the JCPenney entrance of the mall.
For questions about GoTeez Locker Room West or Knoxville Smokies 2025 season ticket information, call the Smokies Ticket Office at 865-286-2300.
Maria Cornelius, a senior writer/editor for MoxCar Marketing + Communications, is a lifelong baseball fan, longtime Smokies season ticket holder and ecstatic that the team is returning to Knoxville.